Rooh Who?
My journey with PCOS led me to a pivotal realization in my mid-20s: alcohol was excaberating my symptoms and the hangxiety was becoming unbearable. This realization sparked my curiosity and led me to explore non-alcoholic, functional alternatives. While there were plenty of options mimicking wine or your classic cocktails, I noticed a significant gap when it came to alternatives that complemented the bold, complex flavors of dishes I grew up loving.
Drawing inspiration from traditional ingredients like lychee, rose, and cardamom - fragrant staples in Indian cooking - I set out to craft a beverage that would harmonize beautifully with the intricate spices and bold flavors found in Indian dishes. Each ingredient was carefully selected not only for its flavor profile, but also for its cultural significance and health benefits.
SAY IT WITH US
रूह, \ ˈrü \
Language: Hindi | Meaning: Soul
Superfoods For Your Soul.
Roohtine was born out of my desire to share access to ingredients that nourish you from the inside out. In Hindi, “rooh” means soul, inspiring our name “roohtine”, and it’s our wish to easily boost your daily roohtine because superfoods shouldn’t be super hard.
XO, Richa
Founder + CEO , Roohtine